Today’s world is overloaded with more communication that ever. Everywhere you turn, there are print ads, billboards, web graphics, and display advertising. That’s why now, more than ever, it’s important that visual elements of business and advertising be as strong as possible.
Clarke University’s graphic design program, which leads students to a BFA degree in art with an emphasis in graphic design, prepares students to produce cutting-edge, industry leading design work. Students will graduate ready to embrace the exciting and challenging profession of creating innovative print, Web, and multimedia design solutions for promotional, advertising, and marketing business needs.
The foundation of the graphic design curriculum is creative problem-solving. This problem-solving goes hand-in-hand with learning the elements of design and creativity, developing of a solid design process and enhancing fine arts hand skills. Using the latest computer technology in the design industry, coursework incorporates the creation of digital images; photo usage and manipulation; typographic layout and production; and Web site development.
At Clarke students can earn a bachelor of fine arts degree (BFA) in art with an emphasis in graphic design. The BFA degree is seen as a professional degree, compared to a bachelor of arts degree (BA), which is a liberal arts degree. The BFA degree provides student designers the opportunity to focus more coursework in his or her area of concentration, thus developing greater skill and expertise.
The graphic design emphasis is enhanced by variety rarely found in small liberal arts Colleges. A rich art environment exists at Clarke that provides student designers with the opportunity to explore, broaden, and nurture their creative potential and visual vocabulary. Through a wide variety of art history courses and fine art studio, which include both two- and three-dimensional choices, the opportunities are many. Two-dimensional drawing, painting and printmaking are available as well as three-dimensional ceramics and sculpture.
In addition to Clarke’s general education curriculum and art department requirements, the following courses make up the graphic design core:
Graphic Design I – Introduction to Visual Language
Graphic Design II – Exploring Typography and Layout
Graphic Design III – Publication Design
Graphic Design IV – Corporate Design Systems
Graphic Design V – Web Site Design
Graphic Design VI – Multimedia Design