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Communication: Advertising and Public Relations

The field of communication is broad, diverse and changing at the speed of light. New and expanding career opportunities are flourishing, and the Clarke University Communication Department is helping its students take advantage of the demand. Clarke has long been recognized as a leader among colleges in information technology. Our curriculum is responsive to the changing needs of the industries that employ our graduates and, consequently, the program is heavily focused on state-of-the-art applications. As a result, communication graduates may anticipate careers in electronic/desktop publishing, print and broadcast journalism, public relations writing and management, advertising copywriting and design, corporate communication, marketing, Web publishing and multimedia and interactive presentations.

Communication PhotoThe department combines a theoretical foundation in the liberal arts and communication studies with demanding sequences of specialized courses in applied media skills. The faculty — which is well-grounded in academic theory and international professional experience — provides the theoretical underpinning to guide students in creative real-world applications, including the creation of a work portfolio. Small classes promote interactive, in-depth learning with instructors who spend extensive time with students.

Advertising and Public Relations students develop their interests in:

Public Relations Theory & Practice
Layout and Design
Public Relations Writing
Advertising Copywriting & Design
Newsletter, Magazine, & Brochure Preparation
Basic Digital Audio/Video Production
Digital Photography
Media Effects on Society
Professional Ethics
Communication Law
Principles of Marketing
Public Relations & Advertising Campaigns
Desktop Publishing
Electronic Production
Digital Imaging
Web Page Design & Production
Multimedia

Careers

In addition to publishing, magazine and newspaper organizations, the program prepares students for careers in public relations, personnel, training, internal communication, industrial or employee relations, advertising, information service, research and development. Other positions include communication consultants, crisis management, publicity, public affairs, government relations, lobbying, campaign management, special event creation, media relations, community relations and issues management.

Core Requirements

For a Bachelor of Arts (BA) Degree in Communication (Advertising/Public Relations), a student must complete a minimum of 39 semester hours of communication courses and 3 hours in marketing or management including:

COMM 100 Mass Media & Society
COMM 102 Publication Production & Design
COMM 112 Digital Audio-Video Production
COMM 116 Digital Photography/Photojournalism
COMM 200 Editing
COMM 201 Advertising
COMM 202 Public Relations
COMM 270 Photoshop OR COMM 320 Internet Search Strategy
COMM 305 Web Design
COMM 380 Communication Law and Social Responsibility
COMM 401 Advertising Design and Production
COMM 402 Public Relations Writing
COMM 487 Integrated Advertising Public Relations Campaign
BUMG 112 Principles of Management OR BUMK 220 Principles of Marketing

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