“What we have here is a failure to communicate.” – Luke Jackson
Some of you may remember Paul Newman’s famous line from the classic movie, “Cool Hand Luke.” Well, rather than a failure to communicate, what we have here at Clarke is a better way to communicate.
Let me explain.
Times change, and the way we communicate as individuals and organizations have changed dramatically especially in the light of the current pandemic. As we have learned this year, access to timely information has never been more important. Communication is a critical part of our everyday lives and we all depend on some form of technology to remain connected with the people around us.
In response to the rising costs of paper, postage, and printing, the Alumni Office had begun exploring several potential changes for the ways we communicate with our alumni and friends. Then the pandemic rapidly changed how we all stay connected and we determined the time was right to make these changes now.
Beginning this academic year, our Alumni Relations team will distribute a monthly e-newsletter emphasizing all things Clarke as well as regular email communications and social media posts promoting engagement opportunities. There will be one printed magazine each summer highlighting events of the prior academic year. These communications along with an electronic version of the Clarke magazine will be easily accessible through our website.
Please rest assured, the Clarke magazine as we know and love it will not disappear. Rather, this printed piece will now offer our alumni and friends a comprehensive year in review and become an annual keepsake.
We believe our increased emphasis on electronic communications will provide ample opportunities to transparently share relevant and timely information. We look forward to sharing stories and news from across campus and beyond. These stories will highlight student and faculty research, academic accomplishments, alumni news, and other human-interest stories.
While initially there may be some concerns, we hope you will find yourself more informed and connected with Clarke as a result of our electronic outreach efforts.
Thank you for all the ways you remain connected to Clarke University.
Vice President for Institutional Advancement
P.S. If you are connected with Clarke alumni and friends who are not presently receiving our emails, please encourage them to send us their email address at firstname.lastname@example.org.